What people think of MINTdesign:

Your image is what people think, true or not;

identity is the reality that creates a true perception, as noted below.

Talent and skill are important. But successful implementation of an identity program involves seasoned business experience. Scope in business communications, listening skill, adherence to confidentiality, knowledge of question framing, understanding of human nature and perception, survey techniques, maturity and abilities in working with people in a diverse range of personalities, roles, responsibilities, politics, perspectives and work environments, all play a critical role.  Customer satisfaction will fail without the diligent application of business experience in the context of an identity process.

Quotes

Letters

Pallett Oil Company

"In 2013 MINT Design, Inc. and Pallett Oil signed an agreement for a name change, corporate redesign and a new logo and its applications.  Mark Giordano organized all his work for us on a definitive project schedule, and then methodically laid everything out within an eight-month process.  He was always on time. Starting with an accurate evaluation of our company’s past work, present conditions, and future goals, and progressing through the writing of a vision, the design of our logo, stationery and paper, advertising, building and vehicular signage, MINT Design was creative and professional.  Mark implemented a survey of our existing customers, which factually showed how we needed to market to our existing and new customer bases.

His ideas and creativity, especially for our new logo and its relationship to a critical name change, was more than any company could ask for.   Mark’s breadth of experience helped us produce critical positive clarifications in our image with our existing customers, and set up a strong basis for impacting the perception in our new market communications.  As a result, we have just finished our best year installing new equipment in our heating and cooling department.

 If you use Mint Design for its expertise, you will find that their performance to be 120%.

Sincerely,

Jim Hodges

Executive Vice President/ General Manager

Pallett Heating and Cooling "

Pestout Pest Control

"PESTOUT marketing depends on differentiating our services with those of our competitors. Our corporate identity program sets up this distinction immediately in the initial impressions made with various audiences. This affords us the opportunity to begin the main dialog essential for good business with our customers.

Mark Giordano and his company Mint design, have exceeded my expectations in realizing this goal. He is an ongoing trusted consultant to my company.

Glenn Workman

President; PESTOUT"

Tidewater CEO

"Mark Giordano has branding skills that equal the best New York City has to offer.  He has worked with local organizations and helped them achieve national identity.  One of these is Nauticus in Norfolk which had been unable to establish a unique identity to bring it national attention.  He developed their entire program including the marketing basis for bringing in the battleship Wisconsin. Nauticus is now a prime local venue for tourism. There are other regional companies that have gained prominence using his branding concepts.

I am a business coach with many years of experience and some of this time has been working with large companies that have achieved much recognition for their branding.   Mark’s approach is on a par with this experience, and would have achieved the same level of recognition for these companies.

Having worked with Mark for a few years, he has shown a unique skill in photography with pictures that achieve more than just an image:  they express an identity.  I have often recommended Mark to companies who need help establishing or improving their brand. He is an excellent marketer.

Bill Boyer, Owner

Tidewater CEO

_________________________________

BIO: Bill Boyer has over 40 years experience working with businesses, spanning Fortune 50 to owning his own company prior to starting his coaching practice.  He has been a principal in small to major international corporations with extensive experience in operations, distribution and finance. Bill has held CEO, COO, CFO, and other VP positions with Burlington Industries, The Disston Company, Hickson PLC and other corporations. He has also been an individual coach/consultant with many smaller corporations. Bill holds a BS in Industrial Management from the University of Richmond, and is a graduate of executive programs at the University of Virginia.  He specializes in helping companies achieve organizational effectiveness and operational efficiency. Have been involved with various companies that were recognized with Addy Awards (now American Advertising) and some of these were considered to be at forefront of marketing practices.

Webb Technologies Inc.

"Dear Mark,

I can't thank you enough for the outstanding support you given us in our marketing efforts.  As with any successful initiative, your helping us get to the heart of what we really needed at the beginning of the process was so important.  From this great foundation, your comprehensive approach made all the difference. By guiding the company to find its meaning from the reality of where we were, to a concise vision of our future, the identity you created for Webb Technology and its merger in ColonialWebb produced the desired result. Your design system greatly enhanced the company’s subsequent growth from your applied solutions for our logo, collateral marketing materials, and the website.  Your professionalism, communication, and follow through during the process was fabulous.  Your creativity is off the charts.  The result has been an effective image and the right marketing tools that clearly set us apart from our competition.  We are already seeing tangible sales results.  Please feel free to use us as a reference for future clients Mint Design!

Sincerely,

Bob Eyer

Service Sales Manager

Webb Technologies, Inc."

Go-Glass Corporation

"As a young , energetic, second generation owner of a Maryland-based, three-location glass business in the early 1990’s, I had ambitious growth plans for more sales and more locations. But I had a problem. We had three locations, three different names, and a changing market focus. Meanwhile, our foot was on the growth accelerator.

Enter MINT Design.  While visiting Virginia Beach, I came upon a yellow page ad for MINT Design that drew me in. It said, “Madison Avenue identity without the overhead.”  I simply had to call!  The ad stood out as so incredibly professional and eye appealing that it made everything else on the page look like an accident.  The yellow page ad was a stellar example of the way MINT Design works, and a foreshadowing of great things to come.

I had a good idea of the type of end result I was looking for, but I had no clue about how to get there.  Mark Giordano excelled at explaining the process to me, outlining each step and providing a timeline and cost for same.

The outcome far exceeded even my lofty expectations. The scope of the work was immense, and the applicability and attention to appropriate detail was intense.  From three disparate entities, a star company was born. The GO-GLASS CORPORATION, was now our new corporate name, and our new icon—Mr. Go-Glass—served as a wildly effective unifier and sales growth propellant.

From the initial ideation through full-throttle, comprehensive implementation, no detail that mattered was overlooked. Things that, to our detriment, used to be handled “on-the-fly” were now part of a comprehensive design hierarchy.  ALL types of corporate communication, whether vehicle and location signage, letterhead, envelopes, business cards, ads, photography, promotional handouts, billboard art, yellow page (and later, web) design, were all expertly handled. We now had a design system in place, with digital as well as hard copy documentation furnished as a backup for future use.

When the identity was launched everyone embraced Mr. Go-Glass. People naturally smiled as they said our name, school children sang our Mr. Go-Glass radio jingle, people called me “Mr. Go-Glass” in our town.  Corporate Identity, indeed!

Mr. Go-Glass now stood apart from the pack, and immediately became synonymous with the tag lines MINT Design created, “Rapid, Quality Installation,” and “Fast and Friendly.” Increased revenue and accolades began to flow. We added five more stores in five years. A local university business professor lauded our promotional efforts and used Mr. Go-Glass as a positive example in her marketing class. I was asked to address a National Glass Trade Association audience for being selected as the number one new glass chain identity in the country. Our local/regional company acquired the stature and recognition normally accorded a national industry player. I was invited to be on the board of the National Glass Association.

What began as a leap of faith turned out to be a key ingredient in our success."

Doug Linderer, President / Owner Mr. Go-Glass chain

Time & Pay

"Randy Philpott

Time & Pay

753 Thimble Shoals Blvd. Suite D-1

Newport News, VA 23606

To whom it may concern:

I am writing this letter of recommendation to recognize Mark Giordano and Mint Design. I am a small business owner here in the Hampton Roads Virginia region. As a small business owner I rely heavily on word of mouth advertising to promote my services. To enhance my marketing efforts I host a weekly business development forum which is where Mint Design owner Mark Giordano and I first met. I was so intrigued with my initial encounter with Mark, and hearing about his branding company I was compelled to learn more about his offering. After several meetings with Mark I hired him to develop a conceptual branding of my networking group TPEN (Town Point Executive Network). The objective was to develop an identity that embodied the purpose of our business networking group, give it a brand and a logo that encompassed our mission. I also thought it was important to embody the characteristics that defined our membership in the design of our logo. Mark's company not only exceeded our expectation but also completed the project ahead of schedule and without any cost overruns.

I have since had the pleasure of getting to know Mark on a more personal level and continue to be impressed with his seemingly endless list of aptitudes. I have also had the pleasure of experiencing firsthand the enhancements that he has implemented at Nauticus, The National Maritime Center, located on the downtown Norfolk waterfront which attracts tens of thousands of visitors every year. Before Mint Design arrived on the scene the museum was struggling for an identity and touring the museum was cumbersome and confusing to navigate (not to mention that many of the displays were without descriptions). Mint Design not only created the new Nauticus logo, but through an in-depth analysis developed a marketing platform, exhibit storyline, educational exhibits, collateral materials and marketing, and a wayfinding system throughout the Center.  Nauticus now has a logo and is easier to navigate also has a brand recognized locally, nationally and globally.

These are just of a couple of examples of how Mint Design has enhanced the value and success of their clientele. I highly recommend Mark's company for any business, institution or entity that is looking to build a more comprehensive brand. Mint Design has a long history of replicating these types of successful branding projects. I am confident that Mint Design clients will get the branding expertise that comes from many years of experience but also will enjoy getting to know and work with Mark Giordano.

Sincerely,

Randy Philpott,

President"

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