PERCEPTION

EVALUATION

Multi-tiered identity systems in graphic design.

Illustration of multi-tiered identity structure

Perception evaluation is a critical part of brand design because image is perception.

Examples of corporate identity systems in applied graphics

• MARKET STRUCTURING SYSTEM • NOMENCLATURE ARCHITECTURE • LOGO DESIGN SYSTEM •

Aromas Franchise Identity

ONE COLOR

TWO COLOR • IMAGERY ENHANCED

Extended Identity Applications

When application design is fully developed, all components take advantage of brand recognition and customer perception. Lateralization of brand designs not only reduces cost in use over time, it creates an exponential basis of visual and verbal communication eliciting quantum brand growth.

In-store Private Label Product Line

Product

Design

for Market Enhancement

and In-store Premiums

Creative application can turn a logo into a product, both enhancing customer experience and item sales. The idea here is a paired cup design, meant for couples in restaurant orders, and then purchasable as a take-home novelty.

Many exciting options open when a logo is designed for three-dimensional applications.

All printed applications can augment brand recognition and retention.

Creative application of color and relationships to interior store environments add to brand recognition.

Hi Visibility Store Front Signage

AromasWorld with exterior window graphics

Varied Consistency in Website Design

See other examples of identities...