Perception evaluation is a critical part of brand design because image is perception.
TWO COLOR • IMAGERY ENHANCED
When application design is fully developed, all components take advantage of brand recognition and customer perception. Lateralization of brand designs not only reduces cost in use over time, it creates an exponential basis of visual and verbal communication eliciting quantum brand growth.
Creative application can turn a logo into a product, both enhancing customer experience and item sales. The idea here is a paired cup design, meant for couples in restaurant orders, and then purchasable as a take-home novelty.
Many exciting options open when a logo is designed for three-dimensional applications.
All printed applications can augment brand recognition and retention.
Creative application of color and relationships to interior store environments add to brand recognition.
See other examples of identities...