A proper logo works right everywhere. Saves a lot of money over time.
50K CLUB - NETWORKING GROUP
NAUTICUSTHE NATIONAL MARITIME CENTER After rebranding, and associating the brand with a comprehensive wayfinding system, Nauticus experienced a dramatic turnaround,and went from red to black.
NAUTICUS • THE NATIONAL MARITIME CENTER
MACSONSDEMOLITION & ENVIRONMENTAL SERVICES Macsons new identity repositioned the company as the premier demolition contractor in the region. Adding the tag line"Responsible Demolition" turned the reality of Macsons business into a dominant market share.
WEBB TECHNOLOGIESA QUANTUM LEAP Bottom line: after H.M.Webb & Associates enhanced its brand and identity, the company increased its revenue from $8,000,000 to$210, 000,000 in eight years!
COLONIAL WEBB • MERGED
WEBB APP ADVERTISING SERVICE
PESTOUT PEST CONTROL To capture a new region Pestout implementeda completeshut-down, name change and graphic reidentification.In one year they purchased and entirely new fleet, and restoredtheir previous gross revenue.
BON SECOURS HEART CENTER The new cardiac center integrated the two principal identities into the design of the logo, combining the image of its namesake cardiologist,Dr. Eric Rose, with a heart.The logo became known as the ROSE-HEART.
BON SECOURS HEART INSTITUTE
PESTOUT PEST CONTROL
NEUROMUSCULAR THERAPY SERVICE
OWNER THORWART • LOGO, A GIVEN
Company was named to own
the trademark and the URL family.
Name and logo connote
the company's core market
focus on geothermal heating
and solar energy.
GEOSOLICE • STARTUP
NAVY CARE LOGO The object of this logo design was to represent its entity, but also to preserve the tradition of the Navy logo graphic style.
US NAVY CARE ENVIRONMENTAL POLICY
GAPFIL INSULATION To stimulate new markets from previous years and several name changes, the companyreturned to its original name,Cumberland Insulation,and secured a new URL family. To dramatize the expanded rangeof the company's services, thelogo depicts the entire CumberlandGap as being filled with insulation!
After spending $1,000,000 advertising
Mr. Goodglass for ten years, Salisbury
Glass Company received a legal
notice from General Motors for
infringing their trademark
"Mr. Goodwrench." To prevent them
from losing the equity in recognition,
Mr. Goodglass was changed to
Mr. Go-Glass the icon was redesigned.
Equity was preserved and the company
then registered it with the USPTO,
bought the URLs, and went on
to become the Go-Glass Corporation.
AFTER • SALISBURY GLASS COMPANY
5 YEARS • MR. & MS. GO-GLASS
BEFORE • MR. GOODGLASS
ATLANTIC COMMERCIAL REAL ESTATE Enlarging a startup image,this Virginia Beach centered brand reciprocated the company's name with a design emulating the color and character of Atlantic coastal waves, as distinct from larger, bluer Pacific coast waves. Recognition was gained by associatingcommercial property signs witha visually identical business card.
ATLANTIC COMMERCIAL REAL ESTATE
DR. PATRICK THRASHER Evolving into a major mental health service in 1990, Thrasher-Faber Associates branded the company with a logo form, combing the letters T and Finto a medical caduseus icon. Today, the logo represents thefinest and state-of-the-art depression treatment availablein Hamton Roads.
TRASHER • FABER PSYCHIATRIC CLINIC
PALLETT OIL COMPANY
After 70 years of doing business as
Pallett Oil, the company discovered that
its customers still didn't understand,
from two years of advertising,
that their services had changed
to include heating and cooling,. To make
the shift clear, the P.A.L. identity was
designed to be unmistakably Pallett,
but also, to convey a change in services to
PAL Heating & Cooling
Prompt | Affordable | Local
P.A.L. HEATING AND COOLING
VISIONS 2000 As a startup professional coaching service, the owners of Visions 2000 needed to convey the continuity of the company name with their two central products, along with training in varied racial and gender audiences. The solution was to depict all audiences in a logo system showing the parent company and its two divisions.
VISIONS 2000 BUSINESS COACHING
LINXX MARTIAL ARTS CENTER LOGO