USS Wisconsin 64, at Nauticus, exhibit concept created by MINTdesign

Relating collections to a theme, a storyline, and also identity.

Vistor flow patters at Nauticus

Planning routing and wayfinding is critical to visitor experience.

Wayfinding diagram for Nauticus signage program

Area themes relate to architecture; visitor perception; and image.

Exhibit themes and visitor flow through the building

Organizing area themes into word patterns: nomenclature.

Identity expressed area themes

Organizing storyline along visitor traffic flow patterns: affects perception.

Identity nomenclature system applied to Nauticus theme and storyline

Square footage allocated to area themes affects budget.

Building layout for area themes and headings